Baozun Inc. (BZUN)

Last Closing Price: 2.99 (2025-05-29)

Company Description

Baozun is the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. The Company's integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. Leveraging its mastery of the four `I`s - interpretation, implementation, integration and innovation, the Company delivers omni-channel solutions to create seamless shopping experience across various touch points online and offline, enabling optimal and consistent branding and generating sales results that reflect its brand partners' unique e-commerce proposition.

Financials, Fundamental Metrics & Ratios
Revenue (Most Recent Fiscal Year) $1.29B
Net Income (Most Recent Fiscal Year) $-18.68M
PE Ratio (Current Year Earnings Estimate) --
PE Ratio (Trailing 12 Months) --
PEG Ratio (Long Term Growth Estimate) --
Price to Sales Ratio (Trailing 12 Months) 0.12
Price to Book Ratio (Most Recent Quarterly Book Value per Share) 0.29
Price to Cash Ratio (Most Recent Annual Cash Flow per Share) 19.80
Pre-Tax Margin (Trailing 12 Months) -1.12%
Net Margin (Trailing 12 Months) -1.93%
Return on Equity (Trailing 12 Months) -4.46%
Return on Assets (Trailing 12 Months) -1.84%
Current Ratio (Most Recent Fiscal Quarter) 1.99
Quick Ratio (Most Recent Fiscal Quarter) 1.65
Debt to Common Equity (Most Recent Fiscal Quarter) 0.00
Inventory Turnover (Trailing 12 Months) 2.09
Book Value per Share (Most Recent Fiscal Quarter) $10.25
Earnings per Share (Most Recent Fiscal Quarter) --
Earnings per Share (Most Recent Fiscal Year) --
Diluted Earnings per Share (Trailing 12 Months) $-0.43
Stock
Exchange NASDAQ
Sector Consumer Cyclical
Industry Internet Retail
Common Shares Outstanding 54.13M
Free Float 22.09M
Market Capitalization $161.86M
Average Volume (Last 20 Days) 0.41M
Beta (Past 60 Months) 0.29
Percentage Held By Insiders (Latest Annual Proxy Report) 59.20%
Percentage Held By Institutions (Latest 13F Reports) 47.29%
Annual Dividend (Based on Last Quarter) $0.00
Dividend Yield (Based on Last Quarter) 0.00%