Harley-Davidson, Inc. (HOG)

Last Closing Price: 24.27 (2026-04-21)

Profile
Ticker
HOG
Security Name
Harley-Davidson, Inc.
Exchange
NYSE
Sector
Consumer Cyclical
Industry
Recreational Vehicles
Free Float
108,080,000
Market Capitalization
2,612,820,000
Average Volume (Last 20 Days)
3,333,122
Beta (Past 60 Months)
1.28
Percentage Held By Insiders (Latest Annual Proxy Report)
0.93
Percentage Held By Institutions (Latest 13F Reports)
85.10
Recent Price/Volume
Closing Price
24.27
Opening Price
24.20
High Price
24.68
Low Price
24.10
Volume
2,185,000
Previous Closing Price
23.95
Previous Opening Price
23.37
Previous High Price
24.09
Previous Low Price
23.26
Previous Volume
3,074,000
High/Low Price
52-Week High Price
30.67
26-Week High Price
27.83
13-Week High Price
24.68
4-Week High Price
24.68
2-Week High Price
24.68
1-Week High Price
24.68
52-Week Low Price
17.09
26-Week Low Price
17.09
13-Week Low Price
17.09
4-Week Low Price
18.32
2-Week Low Price
21.04
1-Week Low Price
22.30
High/Low Volume
52-Week High Volume
13,771,000
26-Week High Volume
9,681,000
13-Week High Volume
9,681,000
4-Week High Volume
4,890,000
2-Week High Volume
3,810,000
1-Week High Volume
3,302,000
52-Week Low Volume
775,000
26-Week Low Volume
808,000
13-Week Low Volume
2,185,000
4-Week Low Volume
2,185,000
2-Week Low Volume
2,185,000
1-Week Low Volume
2,185,000
Money Flow
Total Money Flow, Past 52 Weeks
13,619,734,058
Total Money Flow, Past 26 Weeks
7,779,430,031
Total Money Flow, Past 13 Weeks
4,381,241,553
Total Money Flow, Past 4 Weeks
1,265,019,377
Total Money Flow, Past 2 Weeks
663,090,820
Total Money Flow, Past Week
340,440,075
Total Money Flow, 1 Day
53,204,750
Total Volume
Total Volume, Past 52 Weeks
604,588,000
Total Volume, Past 26 Weeks
372,445,000
Total Volume, Past 13 Weeks
221,797,000
Total Volume, Past 4 Weeks
59,177,000
Total Volume, Past 2 Weeks
28,930,000
Total Volume, Past Week
14,581,000
Percent Change in Price
Percent Change in Price, Past 52 Weeks
10.28
Percent Change in Price, Past 26 Weeks
-9.42
Percent Change in Price, Past 13 Weeks
22.02
Percent Change in Price, Past 4 Weeks
30.41
Percent Change in Price, Past 2 Weeks
14.59
Percent Change in Price, Past Week
4.75
Percent Change in Price, 1 Day
1.34
New High/Low in Price
Reached New 52-Week High Price
False
Reached New 26-Week High Price
False
Reached New 13-Week High Price
True
Reached New 4-Week High Price
True
Reached New 2-Week High Price
True
Reached New 1-Week High Price
True
Reached New 52-Week Low Price
False
Reached New 26-Week Low Price
False
Reached New 13-Week Low Price
False
Reached New 4-Week Low Price
False
Reached New 2-Week Low Price
False
Reached New 1-Week Low Price
False
Consecutive Days/Weeks of Increasing/Decreasing Price
Consecutive Days of Increasing Price
3
Consecutive Weeks of Increasing Price
5
Consecutive Days of Decreasing Price
0
Consecutive Weeks of Decreasing Price
0
Consecutive Days/Weeks of Increasing/Decreasing Volume
Consecutive Days of Increasing Volume
0
Consecutive Weeks of Increasing Volume
0
Consecutive Days of Decreasing Volume
2
Consecutive Weeks of Decreasing Volume
1
New High/Low in Volume
Had New 52-Week High Volume
False
Had New 26-Week High Volume
False
Had New 13-Week High Volume
False
Had New 4-Week High Volume
False
Had New 2-Week High Volume
False
Had New 1-Week High Volume
False
Had New 52-Week Low Volume
False
Had New 26-Week Low Volume
False
Had New 13-Week Low Volume
True
Had New 4-Week Low Volume
True
Had New 2-Week Low Volume
True
Had New 1-Week Low Volume
True
Moving Averages
Simple Moving Average (5-Day)
23.40
Simple Moving Average (10-Day)
22.98
Simple Moving Average (20-Day)
21.45
Simple Moving Average (50-Day)
19.88
Simple Moving Average (100-Day)
20.49
Simple Moving Average (200-Day)
23.26
Previous Simple Moving Average (5-Day)
23.18
Previous Simple Moving Average (10-Day)
22.68
Previous Simple Moving Average (20-Day)
21.12
Previous Simple Moving Average (50-Day)
19.80
Previous Simple Moving Average (100-Day)
20.48
Previous Simple Moving Average (200-Day)
23.26
Technical Indicators
MACD (12, 26, 9)
1.26
MACD (12, 26, 9) Signal
1.00
Previous MACD (12, 26, 9)
1.20
Previous MACD (12, 26, 9) Signal
0.93
RSI (14-Day)
77.99
Previous RSI (14-Day)
76.67
Stochastic (14, 3, 3) %K
92.99
Stochastic (14, 3, 3) %D
88.34
Previous Stochastic (14, 3, 3) %K
87.55
Previous Stochastic (14, 3, 3) %D
85.79
Upper Bollinger Band (20, 2)
24.96
Lower Bollinger Band (20, 2)
17.93
Previous Upper Bollinger Band (20, 2)
24.73
Previous Lower Bollinger Band (20, 2)
17.51
Income Statement Financials
Quarterly Revenue (MRQ)
496,157,800
Quarterly Net Income (MRQ)
-279,301,000
Previous Quarterly Revenue (QoQ)
1,340,710,000
Previous Quarterly Revenue (YoY)
687,606,800
Previous Quarterly Net Income (QoQ)
377,366,000
Previous Quarterly Net Income (YoY)
-116,893,000
Revenue (MRY)
4,473,175,000
Net Income (MRY)
338,738,000
Previous Annual Revenue
5,186,802,000
Previous Net Income
455,357,000
Cost of Goods Sold (MRY)
3,130,457,000
Gross Profit (MRY)
1,342,718,000
Operating Expenses (MRY)
4,086,540,000
Operating Income (MRY)
386,634,800
Non-Operating Income/Expense (MRY)
72,096,000
Pre-Tax Income (MRY)
458,731,000
Normalized Pre-Tax Income (MRY)
458,731,000
Income after Taxes (MRY)
329,154,000
Income from Continuous Operations (MRY)
329,154,000
Consolidated Net Income/Loss (MRY)
329,154,000
Normalized Income after Taxes (MRY)
329,154,000
EBIT (MRY)
386,634,800
EBITDA (MRY)
617,722,800
Balance Sheet Financials
Current Assets (MRQ)
5,586,949,000
Property, Plant, and Equipment (MRQ)
750,224,000
Long-Term Assets (MRQ)
2,457,866,000
Total Assets (MRQ)
8,044,815,000
Current Liabilities (MRQ)
2,658,694,000
Long-Term Debt (MRQ)
1,649,612,000
Long-Term Liabilities (MRQ)
2,229,271,000
Total Liabilities (MRQ)
4,887,965,000
Common Equity (MRQ)
3,156,850,000
Tangible Shareholders Equity (MRQ)
3,092,937,000
Shareholders Equity (MRQ)
3,156,850,000
Common Shares Outstanding (MRQ)
111,659,000
Cash Flow Statement Financials
Cash Flow from Operating Activities (MRY)
568,922,000
Cash Flow from Investing Activities (MRY)
3,778,775,000
Cash Flow from Financial Activities (MRY)
-3,010,300,000
Beginning Cash (MRY)
1,740,854,000
End Cash (MRY)
3,091,744,000
Increase/Decrease in Cash (MRY)
1,350,890,000
Fundamental Ratios
PE Ratio (Current Year Earnings Estimate)
39.70
PE Ratio (Trailing 12 Months)
9.18
PEG Ratio (Long Term Growth Estimate)
Price to Sales Ratio (Trailing 12 Months)
0.62
Price to Book Ratio (Most Recent Quarterly Book Value per Share)
0.85
Price to Cash Ratio (Most Recent Annual Cash Flow per Share)
4.70
Pre-Tax Margin (Trailing 12 Months)
10.26
Net Margin (Trailing 12 Months)
8.03
Return on Equity (Trailing 12 Months)
10.27
Return on Assets (Trailing 12 Months)
3.15
Current Ratio (Most Recent Fiscal Quarter)
2.10
Quick Ratio (Most Recent Fiscal Quarter)
1.83
Debt to Common Equity (Most Recent Fiscal Quarter)
0.52
Inventory Turnover (Trailing 12 Months)
4.84
Book Value per Share (Most Recent Fiscal Quarter)
28.22
Earnings
Fiscal Period End, Next Quarterly Earnings Report
2026-03-31
Quarterly Earnings per Share Estimate
0.34
Next Expected Quarterly Earnings Report Date
2026-05-07
Days Until Next Expected Quarterly Earnings Report
15
Fiscal Period End, Last Quarterly Earnings Report
2025-12-31
Last Quarterly Earnings per Share Estimate
-0.92
Last Quarterly Earnings per Share
-2.44
Last Quarterly Earnings Report Date
2026-02-10
Days Since Last Quarterly Earnings Report
71
Earnings per Share (Most Recent Fiscal Year)
2.78
Diluted Earnings per Share (Trailing 12 Months)
2.61
Dividends
Last Dividend Date
2026-03-02
Last Dividend Amount
0.19
Days Since Last Dividend
51
Annual Dividend (Based on Last Quarter)
0.75
Dividend Yield (Based on Last Quarter)
3.13
Percent Growth in Revenue/Net Income
Percent Growth in Quarterly Revenue (QoQ)
-62.99
Percent Growth in Quarterly Revenue (YoY)
-27.84
Percent Growth in Annual Revenue
-13.76
Percent Growth in Quarterly Net Income (QoQ)
-174.01
Percent Growth in Quarterly Net Income (YoY)
-138.94
Percent Growth in Annual Net Income
-25.61
New High/Low in Revenue/Net Income
New 5-Year High Annual Revenue
False
New 5-Year Low Annual Revenue
True
New 5-Year High Quarterly Revenue (QoQ)
False
New 5-Year Low Quarterly Revenue (QoQ)
True
New 5-Year High Quarterly Revenue (YoY)
False
New 5-Year Low Quarterly Revenue (YoY)
True
New 5-Year High Annual Net Income
False
New 5-Year Low Annual Net Income
True
New 5-Year High Quarterly Net Income (QoQ)
False
New 5-Year Low Quarterly Net Income (QoQ)
True
New 5-Year High Quarterly Net Income (YoY)
False
New 5-Year Low Quarterly Net Income (YoY)
True
Consecutive Quarters/Years of Increasing/Decreasing Revenue/Net Income
Consecutive Quarters of Increasing Revenue (QoQ)
0
Consecutive Quarters of Decreasing Revenue (QoQ)
1
Consecutive Quarters of Increasing Revenue (YoY)
0
Consecutive Quarters of Decreasing Revenue (YoY)
1
Consecutive Years of Increasing Revenue
0
Consecutive Years of Decreasing Revenue
2
Consecutive Quarters of Increasing Net Income (QoQ)
0
Consecutive Quarters of Decreasing Net Income (QoQ)
1
Consecutive Quarters of Increasing Net Income (YoY)
0
Consecutive Quarters of Decreasing Net Income (YoY)
1
Consecutive Years of Increasing Net Income
0
Consecutive Years of Decreasing Net Income
3
Splits
Last Split Date (if within past year)
Last Split Ratio (if within past year)
Days Since Last Split (if within past year)
Volatility Metrics
Historical Volatility (Close-to-Close) (10-Day)
0.3411
Historical Volatility (Close-to-Close) (20-Day)
0.3381
Historical Volatility (Close-to-Close) (30-Day)
0.3479
Historical Volatility (Close-to-Close) (60-Day)
0.4042
Historical Volatility (Close-to-Close) (90-Day)
0.3817
Historical Volatility (Close-to-Close) (120-Day)
0.3585
Historical Volatility (Close-to-Close) (150-Day)
0.3450
Historical Volatility (Close-to-Close) (180-Day)
0.3581
Historical Volatility (Parkinson) (10-Day)
0.3472
Historical Volatility (Parkinson) (20-Day)
0.3635
Historical Volatility (Parkinson) (30-Day)
0.4040
Historical Volatility (Parkinson) (60-Day)
0.4093
Historical Volatility (Parkinson) (90-Day)
0.4041
Historical Volatility (Parkinson) (120-Day)
0.3728
Historical Volatility (Parkinson) (150-Day)
0.3599
Historical Volatility (Parkinson) (180-Day)
0.3665
Implied Volatility (Calls) (10-Day)
0.4817
Implied Volatility (Calls) (20-Day)
0.6161
Implied Volatility (Calls) (30-Day)
0.5626
Implied Volatility (Calls) (60-Day)
0.5028
Implied Volatility (Calls) (90-Day)
0.4976
Implied Volatility (Calls) (120-Day)
0.4922
Implied Volatility (Calls) (150-Day)
0.4894
Implied Volatility (Calls) (180-Day)
0.4866
Implied Volatility (Puts) (10-Day)
0.4381
Implied Volatility (Puts) (20-Day)
0.5981
Implied Volatility (Puts) (30-Day)
0.5428
Implied Volatility (Puts) (60-Day)
0.4847
Implied Volatility (Puts) (90-Day)
0.4755
Implied Volatility (Puts) (120-Day)
0.4665
Implied Volatility (Puts) (150-Day)
0.4677
Implied Volatility (Puts) (180-Day)
0.4700
Implied Volatility (Mean) (10-Day)
0.4599
Implied Volatility (Mean) (20-Day)
0.6071
Implied Volatility (Mean) (30-Day)
0.5527
Implied Volatility (Mean) (60-Day)
0.4938
Implied Volatility (Mean) (90-Day)
0.4866
Implied Volatility (Mean) (120-Day)
0.4793
Implied Volatility (Mean) (150-Day)
0.4786
Implied Volatility (Mean) (180-Day)
0.4783
Put-Call Implied Volatility Ratio (10-Day)
0.9094
Put-Call Implied Volatility Ratio (20-Day)
0.9707
Put-Call Implied Volatility Ratio (30-Day)
0.9648
Put-Call Implied Volatility Ratio (60-Day)
0.9640
Put-Call Implied Volatility Ratio (90-Day)
0.9557
Put-Call Implied Volatility Ratio (120-Day)
0.9476
Put-Call Implied Volatility Ratio (150-Day)
0.9557
Put-Call Implied Volatility Ratio (180-Day)
0.9658
Implied Volatility Skew (10-Day)
Implied Volatility Skew (20-Day)
0.1098
Implied Volatility Skew (30-Day)
0.0909
Implied Volatility Skew (60-Day)
0.0576
Implied Volatility Skew (90-Day)
0.0452
Implied Volatility Skew (120-Day)
0.0326
Implied Volatility Skew (150-Day)
0.0332
Implied Volatility Skew (180-Day)
0.0347
Option Statistics
Put-Call Ratio (Volume) (10-Day)
0.7368
Put-Call Ratio (Volume) (20-Day)
0.9860
Put-Call Ratio (Volume) (30-Day)
0.1015
Put-Call Ratio (Volume) (60-Day)
0.9784
Put-Call Ratio (Volume) (90-Day)
0.6538
Put-Call Ratio (Volume) (120-Day)
0.3293
Put-Call Ratio (Volume) (150-Day)
0.2130
Put-Call Ratio (Volume) (180-Day)
0.1116
Put-Call Ratio (Open Interest) (10-Day)
3.8797
Put-Call Ratio (Open Interest) (20-Day)
0.4689
Put-Call Ratio (Open Interest) (30-Day)
0.3737
Put-Call Ratio (Open Interest) (60-Day)
0.1542
Put-Call Ratio (Open Interest) (90-Day)
0.4262
Put-Call Ratio (Open Interest) (120-Day)
0.6982
Put-Call Ratio (Open Interest) (150-Day)
0.6301
Put-Call Ratio (Open Interest) (180-Day)
0.5378
Percentiles Within Industry of Price Performance
Percentile Within Industry, Percent Change in Price, Past 52 Weeks
62.50
Percentile Within Industry, Percent Change in Price, Past 26 Weeks
56.25
Percentile Within Industry, Percent Change in Price, Past 13 Weeks
100.00
Percentile Within Industry, Percent Change in Price, Past 4 Weeks
100.00
Percentile Within Industry, Percent Change in Price, Past 2 Weeks
93.75
Percentile Within Industry, Percent Change in Price, Past Week
68.75
Percentile Within Industry, Percent Change in Price, 1 Day
87.50
Percentiles Within Industry of Revenue/Net Income Growth
Percentile Within Industry, Percent Growth in Quarterly Revenue (QoQ)
7.14
Percentile Within Industry, Percent Growth in Quarterly Revenue (YoY)
7.14
Percentile Within Industry, Percent Growth in Annual Revenue
18.75
Percentile Within Industry, Percent Growth in Quarterly Net Income (QoQ)
21.43
Percentile Within Industry, Percent Growth in Quarterly Net Income (YoY)
21.43
Percentile Within Industry, Percent Growth in Annual Net Income
37.50
Percentiles Within Industry of Fundamental Ratios and Percentages
Percentile Within Industry, PE Ratio (Current Year Earnings Estimate)
100.00
Percentile Within Industry, PE Ratio (Trailing 12 Months)
9.09
Percentile Within Industry, PEG Ratio (Long Term Growth Estimate)
Percentile Within Industry, Price to Sales Ratio (Trailing 12 Months)
57.14
Percentile Within Industry, Price to Book Ratio (Most Recent Quarterly Book Value per Share)
43.75
Percentile Within Industry, Price to Cash Ratio (Most Recent Annual Cash Flow per Share)
8.33
Percentile Within Industry, Pre-Tax Margin (Trailing 12 Months)
100.00
Percentile Within Industry, Net Margin (Trailing 12 Months)
100.00
Percentile Within Industry, Return on Equity (Trailing 12 Months)
78.57
Percentile Within Industry, Return on Assets (Trailing 12 Months)
50.00
Percentile Within Industry, Current Ratio (Most Recent Fiscal Quarter)
66.67
Percentile Within Industry, Quick Ratio (Most Recent Fiscal Quarter)
86.67
Percentile Within Industry, Debt to Common Equity (Most Recent Fiscal Quarter)
60.00
Percentile Within Industry, Inventory Turnover (Trailing 12 Months)
66.67
Percentile Within Industry, Dividend Yield (Based on Last Quarter)
75.00
Percentile Within Industry, Percentage Held By Insiders (Latest Annual Proxy Report)
7.69
Percentile Within Industry, Percentage Held By Institutions (Latest 13F Reports)
50.00
Percentiles Within Sector of Price Performance
Percentile Within Sector, Percent Change in Price, Past 52 Weeks
51.96
Percentile Within Sector, Percent Change in Price, Past 26 Weeks
47.10
Percentile Within Sector, Percent Change in Price, Past 13 Weeks
87.48
Percentile Within Sector, Percent Change in Price, Past 4 Weeks
92.71
Percentile Within Sector, Percent Change in Price, Past 2 Weeks
77.76
Percentile Within Sector, Percent Change in Price, Past Week
66.73
Percentile Within Sector, Percent Change in Price, 1 Day
85.98
Percentiles Within Sector of Revenue/Net Income Growth
Percentile Within Sector, Percent Growth in Quarterly Revenue (QoQ)
2.20
Percentile Within Sector, Percent Growth in Quarterly Revenue (YoY)
3.71
Percentile Within Sector, Percent Growth in Annual Revenue
8.64
Percentile Within Sector, Percent Growth in Quarterly Net Income (QoQ)
15.97
Percentile Within Sector, Percent Growth in Quarterly Net Income (YoY)
16.49
Percentile Within Sector, Percent Growth in Annual Net Income
35.61
Percentiles Within Sector of Fundamental Ratios and Percentages
Percentile Within Sector, PE Ratio (Current Year Earnings Estimate)
91.80
Percentile Within Sector, PE Ratio (Trailing 12 Months)
11.04
Percentile Within Sector, PEG Ratio (Long Term Growth Estimate)
Percentile Within Sector, Price to Sales Ratio (Trailing 12 Months)
40.56
Percentile Within Sector, Price to Book Ratio (Most Recent Quarterly Book Value per Share)
23.43
Percentile Within Sector, Price to Cash Ratio (Most Recent Annual Cash Flow per Share)
16.49
Percentile Within Sector, Pre-Tax Margin (Trailing 12 Months)
79.96
Percentile Within Sector, Net Margin (Trailing 12 Months)
79.48
Percentile Within Sector, Return on Equity (Trailing 12 Months)
58.12
Percentile Within Sector, Return on Assets (Trailing 12 Months)
48.70
Percentile Within Sector, Current Ratio (Most Recent Fiscal Quarter)
68.69
Percentile Within Sector, Quick Ratio (Most Recent Fiscal Quarter)
81.10
Percentile Within Sector, Debt to Common Equity (Most Recent Fiscal Quarter)
60.83
Percentile Within Sector, Inventory Turnover (Trailing 12 Months)
51.06
Percentile Within Sector, Dividend Yield (Based on Last Quarter)
87.64
Percentile Within Sector, Percentage Held By Insiders (Latest Annual Proxy Report)
15.30
Percentile Within Sector, Percentage Held By Institutions (Latest 13F Reports)
68.86
Percentiles Within Market of Price Performance
Percentile Within Market, Percent Change in Price, Past 52 Weeks
43.07
Percentile Within Market, Percent Change in Price, Past 26 Weeks
25.58
Percentile Within Market, Percent Change in Price, Past 13 Weeks
90.49
Percentile Within Market, Percent Change in Price, Past 4 Weeks
94.81
Percentile Within Market, Percent Change in Price, Past 2 Weeks
86.90
Percentile Within Market, Percent Change in Price, Past Week
82.98
Percentile Within Market, Percent Change in Price, 1 Day
90.62
Percentiles Within Market of Revenue/Net Income Growth
Percentile Within Market, Percent Growth in Quarterly Revenue (QoQ)
2.71
Percentile Within Market, Percent Growth in Quarterly Revenue (YoY)
6.67
Percentile Within Market, Percent Growth in Annual Revenue
11.51
Percentile Within Market, Percent Growth in Quarterly Net Income (QoQ)
11.88
Percentile Within Market, Percent Growth in Quarterly Net Income (YoY)
13.94
Percentile Within Market, Percent Growth in Annual Net Income
32.81
Percentiles Within Market of Fundamental Ratios and Percentages
Percentile Within Market, PE Ratio (Current Year Earnings Estimate)
86.40
Percentile Within Market, PE Ratio (Trailing 12 Months)
14.40
Percentile Within Market, PEG Ratio (Long Term Growth Estimate)
Percentile Within Market, Price to Sales Ratio (Trailing 12 Months)
17.75
Percentile Within Market, Price to Book Ratio (Most Recent Quarterly Book Value per Share)
19.80
Percentile Within Market, Price to Cash Ratio (Most Recent Annual Cash Flow per Share)
13.99
Percentile Within Market, Pre-Tax Margin (Trailing 12 Months)
63.25
Percentile Within Market, Net Margin (Trailing 12 Months)
61.36
Percentile Within Market, Return on Equity (Trailing 12 Months)
60.92
Percentile Within Market, Return on Assets (Trailing 12 Months)
59.27
Percentile Within Market, Current Ratio (Most Recent Fiscal Quarter)
59.27
Percentile Within Market, Quick Ratio (Most Recent Fiscal Quarter)
62.73
Percentile Within Market, Debt to Common Equity (Most Recent Fiscal Quarter)
65.49
Percentile Within Market, Inventory Turnover (Trailing 12 Months)
52.29
Percentile Within Market, Dividend Yield (Based on Last Quarter)
84.20
Percentile Within Market, Percentage Held By Insiders (Latest Annual Proxy Report)
18.31
Percentile Within Market, Percentage Held By Institutions (Latest 13F Reports)
75.75