Snap's flagship product, Snapchat, is a mobile camera application that helps people to communicate through short videos and images called Snaps. The application is one of the most popular and trendy messaging and social media applications in the United States. It is also growing rapidly in other international markets, such as India.Snapchat's popularity, especially with teens and millennials, can primarily be attributed to its ephemerality i.e. photos/videos and text sent to friends via Snapchat disappear after sometime. Moreover, an interactive style of chat developed by the addition of stickers, doodling etc. has really caught the fancy of teens. Advertising forms the mainstay of Snap's revenues. The company is helping advertisers reach millennials and Gen Z audience, who are more active on immersive mobile platforms like Snapchat.
| Revenue (Most Recent Fiscal Year) | $5.36B |
| Net Income (Most Recent Fiscal Year) | $-697.86M |
| PE Ratio (Current Year Earnings Estimate) | -- |
| PE Ratio (Trailing 12 Months) | -- |
| PEG Ratio (Long Term Growth Estimate) | -- |
| Price to Sales Ratio (Trailing 12 Months) | 2.49 |
| Price to Book Ratio (Most Recent Quarterly Book Value per Share) | 5.95 |
| Price to Cash Ratio (Most Recent Annual Cash Flow per Share) | -- |
| Pre-Tax Margin (Trailing 12 Months) | -9.14% |
| Net Margin (Trailing 12 Months) | -9.63% |
| Return on Equity (Trailing 12 Months) | -21.53% |
| Return on Assets (Trailing 12 Months) | -6.37% |
| Current Ratio (Most Recent Fiscal Quarter) | 4.30 |
| Quick Ratio (Most Recent Fiscal Quarter) | 4.30 |
| Debt to Common Equity (Most Recent Fiscal Quarter) | 1.55 |
| Inventory Turnover (Trailing 12 Months) | -- |
| Book Value per Share (Most Recent Fiscal Quarter) | $1.38 |
| Earnings per Share (Most Recent Fiscal Quarter) | $-0.08 |
| Earnings per Share (Most Recent Fiscal Year) | $-0.35 |
| Diluted Earnings per Share (Trailing 12 Months) | $-0.31 |
| Exchange | NYSE |
| Sector | Communication Services |
| Industry | Internet Content & Information |
| Common Shares Outstanding | 1.67B |
| Free Float | -- |
| Market Capitalization | $13.75B |
| Average Volume (Last 20 Days) | 44.97M |
| Beta (Past 60 Months) | 0.61 |
| Percentage Held By Insiders (Latest Annual Proxy Report) | -- |
| Percentage Held By Institutions (Latest 13F Reports) | 47.52% |
| Annual Dividend (Based on Last Quarter) | $0.00 |
| Dividend Yield (Based on Last Quarter) | 0.00% |